The idea was born: In 2008, Susan invited neighbors Brent & Kari over to share an idea.
She had a
fishing line around her neck and a washer hanging from it as her pendant. Susan
began to move a magnetic insert off and on the washer. She then asked, "What do
you guys think?".......
At this time,
the three of us had been faced with extreme personal hardships both financially
and otherwise. With families to support, we were up against a wall and literally
had no choice but to make this bright idea work. After getting a few "less than
perfect" prototypes together and setting up craft show booths wherever we could
find a good deal, we began to sell–one necklace at a time. No employees, no sick
leave, no benefits, no salary, no guarantees, no turning back. We were "all in"
having no idea what we were in for.
We converted our
homes to production and shipping centers and had friends and neighbors over for
"design nights" to help prepare product for the next show on the calendar. Our
kids would fill out time cards and assist where they could. At shows, we would
hope to bring in enough to pay our basic household bills but more often than
not, shows alone weren't enough. The three of us have complimentary skill sets:
Kari's is marketing, I handle the technology, and Susan is the designer. Of
course we wore different hats whenever required. Pushing forward, regardless of
circumstances, opening doors that were never even there, thinking day and night
of creative ways to somehow MAKE THIS WORK.
The response we
received from customers at home parties and craft shows was so positive that we
thought we should see if Magnabilities might work in the retail environment.
After many more hurdles, we finally landed in a store to test the waters. Timing
is everything and we lucked out. We were lucky to have the privilege of meeting
so many great people who have become our lifeblood. There are no words to
explain how the "perfect storm" developed around us. Everything we did seemed to
have a positive spin on the next thing and that snowball effect kept rolling
into what we have become.
officially launched nationwide in January of 2010 and is now leading the gift
industry in magnetic interchangeable jewelry. Magnabilities is sold in over
3,000 U.S. locations and is distributed internationally.
I was sent A Pendant, necklace and 5 inserts for review.
I LOVE these I have been wearing it every day and one of them match many different outfits. The pendants range in many different prices. The one shown is the Elegant Circle Pendant and it retails for $18.00. The Necklace shown is the Twisted Satin and it retails for $6.00. Then the magnetic colored ones are called Single Bitties and they retail for $5.00 and they have more than 100 different patterns and colors available. Again i love these and wear them every day. There is a owl one that I must have and I have already placed a order for it.
I received this item for review purposes. My opinions are honest and I was not paid for this review.