When founder and mother of six, Jennifer Adams Bunkers, created TruKid, there weren’t a whole lot of children’s products on the market for her to choose from, and a lot of the stuff out there was chemical-filled and unhealthy, or smelled “yucky”, according to her kids. Jennifer always felt hesitant to use those products on her children. One day, she found two of her kids playfully applying her wrinkle cream. She realized that a concoction used to zap crows’ feet probably wasn’t suitable for their youthful skin, so she set out to create products for her kids. Using only natural ingredients, and essential oils to make scents that children love, she created an easy system, made up of products accompanied with fun educational activities, so kids could learn how to take care of themselves. The rest as they say, was [TruKid™] history.
As for what comes next, Jennifer has plans to launch the TruKid Foundation™ this fall. The Organization will be for kids, by kids, and it will focus on charity work around the Bay Area, including product donations, outreach activities, and educational projects-all of which will work towards fulfilling the TruKid™ mission of helping children learn to care for themselves, each other and the world around them.
Jennifer’s story poses one question over and over again; how does she do it? Her answer is simple; because she believes that she can. (It doesn’t hurt that she has an uncanny ability to deal with stress and chaos). But most importantly, Jennifer is able to juggle all of this because she’s doing what she loves, whether it’s taking care of her family or developing the products for her company.
