This toy retails for $24.99.
SmartNoggin Toys was launched in November and we are pleased to introduce our first product, the NogginStik Developmental light-up rattle. The purpose of the NogginStik and the reason it was created was to help parents begin to develop visual tracking skills (following a brightly colored object with their eyes) in their infants, beginning at birth. Most parents are not aware that this is a crucial milestone for children birth to age 12 months. The NogginStik lights up to help encourage this tracking milestone, which starts to build the eye muscle control that is essential later on for following print on the page. The parent guide walks parents through this activity. Visual tracking is a baby's VERY FIRST READING LESSON.
The NogginStik has been compared to Sophie the Giraffe, which is a compliment, but the NogginStik is very different from Sophie. It is a toy that teaches. Yes, it is safe to shake and mouth and grasp like any other rattle, but encouraging parents to interact and develop their child's milestones from birth is the mission of SmartNoggin Toys. I am attaching an evaluation from AblePlay that explains the play qualities of the NogginStik. AblePlay rates and evaluates toys for children of all abilities, so this evaluation will help in promoting the NogginStik as a perfect first toy for All babies, even those with special needs.
The NogginStik has been awarded:
* The National Parenting Center Seal of Approval 2013 http://www.tnpc.com/search/tnpcarticle2.asp?rec=7832
* The National Parenting Publications Awards (NAPPA) Gold Winner 2012 http://www.nappaawards.com/index.php/award-winners1/toys/#newborn
*Creative Child Magazine Top Toy of The Year Award 2012.
*Parents' Choice Approved Award 2013 http://www.parents-choice.org/product.cfm?product_id=31481&StepNum=1&award=aw
The NogginStik is: