Wednesday, April 17, 2013

Soft Star Shoes

Soft Star Shoes has been handcrafting quality, soft-soled shoes since 1984. Tim Oliver and his wife Jeanie started the company as young parents who wanted a soft, quality shoe for their baby girl. As their family grew and moved, so did their business—from a garage in Laguna Beach, CA to the back of an old bus in rural Texas, to before finally settling into a little workshop in Corvallis, Oregon. The Olivers raised their girls alongside them as they made shoes for mail order companies and local fairs. Over the years they have sold shoes to families, Waldorf and Montessori schools, celebrities, and even US presidents! (President Ford, to be exact.)

In 2005, Larkin and Tricia joined forces with Tim with a desire to introduce more people to this beautiful product. Tim's girls are now grown and exploring the world, but between Trish and Larkin's two families, there are now 5 new little ones who have made their homes here in our workshop, carrying on the tradition of integrating our families and work lives. We have made some changes since 2005—including the ability for our customers to order online—but there are some things we don't ever want to change, like our foot-friendly designs, our friendly customer service and our ability to satisfy each person's unique needs and styles.

In 2010 Soft Star expanded its line of leather moccasins to accommodate the needs of minimal or barefoot runners. Most of these early customers either grew up with Soft Stars or were owners of our adult size moccasins. We were surprised to learn that many of our customers were actually running long distances in their mocs. Soft Star called on our online community of fans to solicit input to design a new shoe designed specifically for runners that was lighter, ventilated and featured super-thin, flexible running soles. Customers provided feedback on prototypes, submitted ideas for names and ultimately voted on the name RunAmoc. Since the launch of the Original RunAmoc we have also introduced the Dash and the Moc3 as well as casual wear styles for adults worldwide. We are proud we have taken our fundamental design concepts to ensure healthy, strong foot development for children's feet and expanded it to an adult line for the whole family.

I choose to try their Child Sandal with Elastic - Chocolate / Aged Oak.
This adorable chocolate and aged oak sandal features soft leather with a shiny gold star inlay. Our kids love the elastic ankle as they can pull them on easily themselves. Because safety is supreme, the toe openings on our sandals are smaller than most other brands. Your child will have the coolness of a sandal without the safety concern of slipping through the front of their shoe.
  • Soft Rubber soles.
  • Easy on, stay on elastic ankles.
  • Handcrafted in USA from premium, formaldehyde-free leathers.
  • I love these and they are easy to get on and they do not fall off. They were very comfortable for him and he walked around great and they didn't hurt his feet. I would recommend these to anyone who love high quality shoes for their child.

    Make sure to follow them on FACEBOOK, TWITTER, PINTEREST, and GOOGLE+.

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